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Is Australia’s franchising boom over?

The franchising boom in Australia is defiantly not over; however what we are seeing now is a change in franchise preferences.    

Franchisees are spending more time educating themselves with regards to the franchising sector and are exploring different franchising opportunities where they believe there is sustainable growth and longevity.  

For a young brand in the relatively new healthy fast-food sector, in the last few years SumoSalad has experienced a rapid increase in the number of franchises sold. We have also received a lot of inquires from sub-regional areas within Australia indicating that the franchise industry is changing geographically. Typically franchises are focused on major city destinations, however now most successful franchise systems are able to grow and offer strong support in non-metro locations.  

Luke Baylis
Managing Director and Co-founder of SumoSalad

10-Aug-2007

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