This exciting franchise system is the largest business of its type in Australia. With over 50 franchises and a presence in all states, the Home Entertainment Express franchise (“HEE”) is a company on the move. The dynamic concept of catering to consumers’ needs for retail/rental appliances and packaging it with the demand for quality, affordable entertainment, has given HEE a competitive edge in the market. Customers enjoy weekly personal service that is second to none.
The retail franchise was established in 1991 by Mark Miller and franchised in 1997 under the name Mobile Video Express. After an expansion in the range of products and services, the franchise name was changed to HEE in 2004. The focus on franchisee profitability led to HEE combining the original DVD and game home delivery service with the home entertainment and household goods rental. Bringing these two traditionally different markets together has seen profit margins soar, with a number of franchises now progressing from single vehicle operations to the new multi-vehicle business model.
Franchise territories are exclusive. The intensive training process and specialised marketing techniques ensure franchise owners are making money from day one. HEE is tailormade for motivated people who like dealing with the public.
“This industry has huge room for expansion. Product diversification and increased market share has me on target to hit $4,000 a week turnover by the end of the yea,r and there’s no reason why I can’t increase that to $5,000 a week by the end of 2006. I don’t know of too many businesses for under $40,000 that would allow me to achieve that,” says Iain Fisher, Belmont WA franchisee.
10-May-2006