Gone are the days of hamburgers and greasy pastries. Adelaide’s newest healthy
fast-food franchise is targeting health conscious consumers who have limited time to spend preparing and eating meals, and are in search of an affordable alternative to ‘junk food’.
Established by Sydney based entrepreneurs Luke Baylis and James Miller,
SumoSalad now operates in over 35 locations Australia-wide.
The first Adelaide franchise was officially open for trade on the 2nd of July 2007, increasing SumoSalad’s reach and exposure in the Adelaide fast-food market. Owned by Angela Ramsey and Ze-Min Chua the store was opened in the Myer centre in Rundle Mall.
While the menu predominantly focuses on salads, the store also sells wraps, toasted sandwiches, soups, rolls and breakfast options. Ms Ramsey said she and Mr Chua had looked for a franchise which provided consumers with
healthy food, as they were well aware of the recent boom in this market.
“I wanted to be involved with a healthy product, because that’s the way I like to eat,” she said.
“We thought it was good timing to be the first ones in SA who were going to be doing something a little bit different. I think the health fast-food concept is starting to grow and people are really excited about it.”
SumoSalad franchises cost between $300,000 and $350,000 to set up, but Ms Ramsey is confident they have chosen the right location for the store.
Ms Ramsey, who has worked in retail management, will act as a manager, while Mr Chau works behind the scenes.
10-Aug-2007