The Healthy Habits franchise is set to be the first Australian brand to dominate the fresh sandwich market.
In a segment cluttered with independent sandwich bars, the recent launch of the Healthy Habits franchise is geared to consumers who demand healthier options and now want to eat fresh, nutritious ingredients that make them feel good about themselves.
The sandwich franchise saw an opportunity to create a strong, modern brand that promotes healthy lifestyle habits, sells fresh, nutritious ingredients, delivers exceptional service and appeals to a broad market.
The food franchise saw that the best thing about sandwiches is that they enable consumers to cater for their own tastes, which provides a distinct point of difference in a retail food market that continues to force set menus on them.
Founder and managing director of Healthy Habits Katherine Sampson opened her first sandwich bar 12 years ago. The success of these stores saw her take the next step to franchise the business, which has resulted in Healthy Habits’ current expansion to 19 stores across Melbourne and Brisbane. It aims to exceed 40 stores by June 2005 with plans to reach 100 stores by mid-2008.
“Healthy Habits offers franchisees a high gross profit margin thanks to the winning combination of a fun and modern brand strategy, great people, quality products, affordable pricing, an aggressive rollout strategy, business expertise and most importantly the passion and vision to do what we do,” Sampson says.
Healthy Habits is recruiting new franchisees to keep up with demand, and is looking for hard-working, young minded, consumer focused individuals who enjoy being part of a vibrant and dynamic team.
10-May-2006