“Today’s consumer wants choice. Sandwiches give them that freedom and that’s why they are undoubtedly one of the most highly consumed meals amongst all ages.” Katherine Sampson, founder and managing director of
Healthy Habits.
Established: 2004
Number of stores: 25 with eight more opening this year
Offering: Sandwiches made from fresh, nutritious ingredients on a range of different breads.
What is driving the success of healthier food franchises?
Consumer interest in health and wellbeing has been growing over the years, and now we’re seeing a really strong desire by consumers to make better and smarter choices for themselves.
Are people moving away from 'junk' food or simply adding healthier selections to their diet?
There’s still a long way to go in educating people about good choices, but at Healthy Habits we see increasing sales year on year, which points to people definitely including healthier food in their consideration.
Are people prepared to pay more for freshness and quality?
Without a doubt. At Healthy Habits we passionately believe that our customers understand the value of freshness and quality.
Are people becoming more aware of what they’re eating?
Nowadays people ask more and more questions, and want to be pointed in the right direction. That’s where the healthier food franchises come into their own, because consumers don’t approach us with the cynicism they have about the junk food giants.
Is the overall trend for healthier food likely to continue?
For sure, and that’s what makes our business so exciting. We’re all getting older, and want to live well for a long time, and we want our kids to live even better than us. Both of these concerns have a strong relationship with healthier food.
19-Jun-2007