As Australians become more health conscious and the health food market goes from strength to strength, it’s surprising that nobody has claimed the most popular and potentially the most lucrative market of them all – the sandwich franchise category.
The recent launch of the Healthy Habits franchise looks set to change this. Consumers demand healthy fast food franchise options and are now wanting to eat fresh, nutritious ingredients that make them feel good about themselves.
The sandwich market in Australia sold more than 450 million sandwiches last year, 90 per cent of which were sold through independent operators.
With more than 12 years experience both working in and owning her own sandwich bars, Katherine Sampson, founder and managing director, knows what it takes to make the sandwich business work.
Consumers have become accustomed to a consistent brand experience and are setting increasingly high standards when it comes to food quality, taste and service. Healthy Habits saw an opportunity to create a strong modern brand that promotes healthy lifestyle habits, sells truly fresh wholesome ingredients, delivers exceptional service and appeals to a broad market.
The best thing about sandwiches is that they enable consumers to cater for their own tastes, which provides a distinct point of difference in a retail food market that continues to force set menus on them.
This coupled with a strong modern brand that promotes healthy lifestyle habits, sells fresh nutritious ingredients, delivers exceptional customer service and appeals to a broad market, makes Healthy Habits the healthiest serve in the food court.
7-Feb-2007