The Mortgage Choice franchise, Australia’s leading mortgage broker, has been working solidly to strengthen its position as a company that provides its nationwide network of franchise owners with choice in terms of their career as a business owner.
Franchisees have the ability to take a number of pathways throughout their career as a financial services franchise owner – whether it is owning one or a number of franchises, working from home or through various office locations, and choosing to offer add-ons like commercial property lending.
Mortgage Choice National Corporate Affairs Manager, Warren O’Rourke said the company prides itself on giving franchise owners a choice of the road they will take their business down.
“New and existing franchisees can operate as a single franchise or a multi franchise operator, working from a selection of a home office, shopfront office, kiosk, or commercial office in a branded or unbranded location. And they can choose a combination and multiples of these options,” he said.
A key benefit of owning multiple franchises is the size of marketing area the franchisee can cover in terms of referral marketing (letterbox drops, seminars, etc), advertising and editorial media coverage.
The extent of customer reach increases with the more franchises owned, which may appeal to franchisees wanting to run a large business with significant growth potential. Some opt to open an office or offices in each franchise area and have staff operate out of every one.
On the other side of the spectrum, a franchisee may take a ‘slower’ approach and run a single-employee business from home that covers only one geographic region. Many franchisees in this business situation take advantage of the opportunity to spend time taking care of their young children during the day.
Another benefit to both clients and franchisees is the expansion of the commercial property lending side of the Mortgage Choice model.
Mortgage Choice now offers a greater and growing number of commercial property lenders via a simplified process. Any of its accredited franchisees and loan consultants can cater to a wider range of customers looking to purchase commercial property – anything from a local corner shop to a factory to commercial offices.
Commercial property lending is in a growth period and so has the potential to become a significant part of the Mortgage Choice business.
“Previously, only a limited number of franchisees could offer such products so we expanded the panel of commercial loan product suppliers to provide a considerably broader choice to customers via all our franchisees. This obviously benefits our customers, our franchisees and our lenders,” Mr O’Rourke said.
Mortgage Choice is proud to offer a flexible model that allows franchisees to a take on a career path within the parameters of their position as a business owner.
“Of course, we work closely with each franchisee as an individual business owner and look at the options that best suit their needs and will work for their business,” Mr O’Rourke added.
“It is exciting for us to be able to provide Mortgage Choice franchise owners with a wide scope of choice in terms of their working life. They can settle in the one business situation for years and slowly expand or move into different avenues and grow quickly”.
30-May-2006