All it took was one taste of
CHOOKS fresh & tasty chicken to convert Braam and Alti Le Roux and lead them to pack up and move from South Africa to become the new owners of CHOOKS Ellenbrook in July last year.
Braam said when he came with his family to Australia for a holiday in 2005 he was able to experience CHOOKS
chicken first-hand.
“We had never encountered the brand but we loved the taste better than any other chicken product we’d tasted before and we asked for information about whether it was a
franchise,” he said.
When we got back to South Africa we started researching more via the
CHOOKS website and when we came back to WA in 2006 we met up with the previous Ellenbrook franchisees who were also South African.
“They told us they were planning to sell the store so that’s how we came to own Ellenbrook CHOOKS.
“WA is safer and more relaxed than South Africa which is great because we wanted to slow down a bit. We chose to live in Ellenbrook because it’s nice and quiet and also close to our shop – we are a two minute drive away.”
The couple are new to franchising but Alti said they would draw on their previous experience and the help of the CHOOKS Encouragement Centre to see through the success of their store.
“The major deciding factor of becoming a CHOOKS franchisee was the culture of the
business,” she said.
“The CHOOKS culture is like having a big family – if you need help there are lots of people that listen to you and extend a helping hand.”
So if you’re ever in Ellenbrook feel free to stop by and say hello to Braam and Alti at their store which is located at The Shops at Ellenbrook, Main Street.
13-Feb-2008