Husband and wife team, Marilyn and John Bruton purchased their
Fastway Couriers franchise on the Gold Coast in 2006 for a change in lifestyle. Since then, they have harnessed the power of LAM to expand their customer base.
In the year since Marilyn and John Bruton purchased their Fastway Couriers franchise, they have increased sales in their territory by 15 per cent and, since October, have been running a second vehicle in their territory. But they have put in the hard work to get their business to this point.
When they first started out, the Brutons used the delivery of each parcel to a non-customer as an opportunity to market to them. With their parcel, the person would also receive a brochure informing them the package had been delivered by a local courier franchise.
The brochure introduced John and Marilyn and provided mobile phone contacts for each of them so people could be in touch regarding any future package deliveries. In order to celebrate their first year in the business, the Brutons gave their customers the chance to win gold-class movie tickets if they provided referrals for other businesses in the territory.
See the
buying a franchise page for additional information.
25-Jul-2007