Q What exactly do I get for my money?
You get an effective
cleaning system and exclusive products which deliver great results. You receive training, technical support and on going research and development of the products and cleaning system. You get an exclusive territory. You have access to all of the Stain Busters
marketing strategies. You will have the option to take part in any new service that is developed for the Stain Busters business network. There are many on the drawing board and several we still haven’t thought of!!!
Q Why is a
Stain Busters Franchise successful no matter how many carpet cleaners already exist in your Territory?
Stain Busters has several unique points of difference which makes us stand out from the crowd. We have proven marketing strategies which create jobs in your territory as soon as you implement them.
Residential, commercial and Real Estate Customers make a choice when they choose
carpet cleaning. You will read below how our marketing describes our unique advantages, qualifies our target customer and gives them sufficient reason to choose us.
As our discussions progress we will show you why it makes no difference how many other people are in the market vying for a share of the carpet cleaning pie. We are successful at attracting and keeping as much of it as we need to grow a successful business. We are not saying that you can’t fail.
The fact is some have! What we are saying is; follow the system, do a great job every time to achieve a high ratio of repeat and referral customers, apply yourself professionally and enthusiastically and you will build a rewarding business. The
franchise system is only part of the formula. The “YOU” factor is also extremely significant. We don’t under estimate this and urge you to have an honest look at yourself. Can you provide the effort, patience, perseverance and working capital that is required to make the system work?
Q If there are a lot of carpet cleaners in my area, won’t that affect my margins?
No! That has not been our experience. There are two distinct ends to the carpet cleaning market, the top and bottom. 80% of the carpet cleaners operate at the bottom end. They don’t know how to market their service or how to differentiate themselves, consequently they compete on price. At low prices they have to do a lot of jobs in a day, they rush, cut corners and lose customers. They have to keep attracting new customers and the only strategy they know is price. They are locked in a self defeating poverty cycle. Stain Busters will show you how to set your prices at the high end of your market and still generate high levels of repeat and referral business.
Q What would happen to my business if someone else developed products as good as the exclusive Stain Busters ones?
The reality is that not much would change. We will still tell our story of quality and value. We will continue to meet the expectations we set. We will still attract new business on this basis and we will still do a great job which will continue to generate repeat and referral business. The exclusive products help us achieve a great result and they will continue to do so even if someone else has something similar. Back in 1990 Stain Busters were the only company that could remove red cordial stains. When another company produced a rival product and made it available to the Carpet Cleaning industry we saw only a very few businesses across the country start to use it. Why? We don’t know for sure but the point is we did not lose our market leading status in stain removal and now we use both methods to our advantage.
These are some of the most often asked questions and their answers. You will probably have some more when you have finished reading. Please contact us if you would like some more information or are ready to progress to the next stage of your enquiry.
17-Mar-2008