Ecowash Mobile is an Australian
waterless car washing and detailing franchise which has recently launched in Europe, specifically in France. Ecowash Mobile directors Jim Cornish and Stewart Nicholls established Ecowash Mobile in March 2004.
The company grew from a two-car Sydney based service to 32 franchises operating 41 mobile units all around Australia. It also launched operations in the Middle East in September last year. “The European joint venture partners were originally the manufacturers of our products. They saw great potential in our business model and asked us to introduce it to Europe. It was a sensational opportunity for us because of the potential of the market as well as the existing synergy we had with our partners.
They have a very thorough understanding of the European market that made it possible for us to effectively start our franchise,” Nicholls said. Cornish recently visited France to help establish the first franchise in the Cote Dazur region. “We have just launched the first Ecowash Mobile Europe franchise in the south east of France. We will then open master franchises in main European countries such as Switerland, Italy, Spain, Portugal, Germany, Belgium and so on,” Cornish said.
Pascal Mouchet, director of Ecowash Mobile Europe, said he foresees great potential for the European branch of the business. “Ecowash Mobile will change the car wash business by offering a real and concrete alternative to water-based car wash. With more than 300 million inhabitants in the biggest European countries, the potential for Ecowash Mobile is huge,” Mouchet said.
19-Jun-2007