The Domino’s franchise outlets are leased properties that are typically located on roadside strips. Domino’s simple and effective operational processes include:
Highly visible locations
Domino’s franchise seeks to locate its stores in highly visible, prime locations which facilitate both its take-away and delivery service. In order to ensure its store objectives can be satisfied, the fast food franchise rates store locations based on a number of variables including store visibility, store front size, car parking and nearby national tenants.
Production-orientated store designs
A typical Domino’s franchise is relatively small, occupying approximately 100-120 square metres and is designed with a focus on efficient and timely production of consistent, quality pizza for take-away and delivery.
Focused menu
The Domino’s franchise operates a focused menu based on a single pizza size and a standardised number of side items. The objective of running a standardised menu is to maximise efficiency and reduce the cost of production.
Efficient order taking, production and delivery
Each pizza franchise executes an operational process that includes order taking, pizza preparation, cooking via automated, conveyor-driven ovens, pizza boxing and delivery.
30-May-2006