Standing out from the fast food franchise pack, the Domino’s franchise computerised management information systems are designed to improve operating efficiencies, provide management with timely access to financial and marketing data and reduce administrative time and expense for the pizza franchise.
The Domino’s franchise is currently installing the Domino’s Pulse system, a proprietary point-of-sale system licensed from Domino’s Pizza Inc throughout the pizza franchise network. The benefits of Pulse for the fast food franchise include:
· Touch screen ordering, which improves accuracy and facilitates more efficient order taking for the pizza franchise
· Improved administrative and reporting capabilities, which enables store managers to better focus on fast food franchise operations and customer satisfaction, and
· A customer relationship management tool, which enables us to recognise customers and track ordering preference in the pizza franchise.
The Domino’s franchise has 418 stores across Australia and New Zealand, employing more than 11,000 full-time and part-time staff and making more than 40 million pizzas, which is an incredible feat for a fast food franchise. The Domino’s franchise is Australia’s first publicly-listed pizza chain, making its debut on the ASX in May 2005.
31-May-2006