The OzSpy franchise is an electronic security equipment distributor which is attempting to succeed with a brand new business model and strategy. The safety and security solutions franchise is owned and operated by Australians and the firm is amongst the largest providers of security and surveillance equipment in Australia.
The business services franchise’s sales strategy is to sell quality surveillance and security equipment to customers at cheaper prices than its competitors. OzSpy claims that it will match the retail price of any local security equipment provider and then reduce the price of the equipment further, thus offering the best prices available in any local market. The customer should however produce some proof of pricing (such as a brochure, quote, etc) and the equipment or device must be the same as or similar to the one being offered by the security solutions franchise.
OzSpy also offers a membership program. All registered members receive a membership card which can be produced at any OzSpy outlet in New Zealand to avail the special privileges extended to members. The benefits of being a member include 5% discount on all purchases and priority treatment with online orders among others. These innovative marketing strategies could result in further growth of sales for OzSpy.
30-Sep-2007