In the growth market of female health and wellbeing, women’s fitness and weight loss studio franchise, contours express, has experienced significant early expansion.
Indeed, the Contours Express franchise has established some 28 studios since its launch late last year.
Contours Express provides women of all ages with a fun, fast and friendly environment for exercise with a concept based on a quick, effective, non-intimidating 29-minute circuit workout combining low impact aerobic activity and resistance exercise.
“The studios we have currently are across New South Wales, Victoria and Queensland and we are in active discussions in other states – so we anticipate being national by the end of the year,” says Contours Express Australia director, William Deane.
Successful internationally, particularly in the US, the gym franchise concept and operating system have been specifically adapted for the Australian market, with a domestic head office in Sydney.
“Franchisees are purchasing more than just a brand name – they are acquiring an entire operating system as well as an Australian-based team that provides support in set-up, training, and day-to-day operations and marketing,” Deane says.
With a low break-even point and set-up costs, the <cf number="1">’</cf>womens health franchise has arrived in Australia at a time when many Australians, particularly baby boomers, are increasingly concerned about obesity and general wellness issues.
“Contours Express seems to strike a chord with franchisees because it is a simple, low cost concept tailored to our environment here in Australia. Women are attracted to the concept because we are providing a non-intimidating workout option that shows real results,” Deane says.
26-May-2006