Australian icon brand, the Clark Rubber franchise, has continued to smash its own sales records, exceeding $3m in sales in each of the past two weeks. It was the first time in Clark Rubber’s 11-year history that $3m in sales was achieved outside of the Christmas/New Year period. In fact, it has only happened on two previous occasions.
This year, the $3m retail rubber franchise sales were achieved in the last week of November (48.9 per cent increase on same time last year) and the first week of December (38.9 per cent increase on last year).
The recent figures continue the 2006 Franchise Council of Australia (FCA) Franchisor of the Year’s outstanding growth, which is currently running at 17 per cent, three per cent higher than the continued 14 per cent annual growth of Clark Rubber over the past five years.
In October, Clark Rubber achieved more than $2.1m in sales nationally for the week ending October 29, following the $2.2m in the week ending October 15. Again, this was the first time Clark Rubber had achieved sales of this level outside of the Christmas/New year period. For the month of November, Clark Rubber sales increased by $2.1M compared to the same time last year. In October, Clark Rubber sales increased by $1.5m compared to the same time last year.
Queensland led the charge in the last week of November, increasing sales against the same period last year by a staggering 75.8 per cent. It recorded an increase of 63.4 per cent in the first week of December.
NSW recorded increases of 57.6 per cent and 20.4 per cent respectively during the same period, Victoria recorded increases of 40 per cent and 43.6 per cent, Western Australia 25.4 per cent and 47 per cent and South Australia showed steady growth of 23.4 per cent and 24.5 per cent.
Clark Rubber Managing Director, Chris Malcolm, said Sunday trading was definitely a major factor in the company’s increased sales figures. “On the last Sunday of November, sales increased by 116 per cent against the same period in 2005,” Mr Malcolm said.
“Increased brand awareness and aggressive marketing have also played a major role in the increasing sales figures of the business.
“Clark Rubber has a marketing budget of almost 10 per cent of its 2005/06 annual turnover, which shows a real commitment to growing our brand,” Mr Malcolm said.
Clark Rubber’s 2005/06 sales were close to $80 Million, while budgeted sales of $95 Million are expected for 2006/07, a consistent and increasing annual growth.
9-Jan-2007