DC Strategy

DC Strategy is the region’s premier franchising specialist with an experienced and respected team of specialist franchise consultants and specialist franchise solicitors. As market leader our extensive practical experience ensures our clients have access to the latest franchising know how, outcomes, trends and developments to grow a better and more valuable business.

DC Strategy is the region’s leading specialist consulting and legal firm. Our specialist teams in Strategy, Franchising, International, or Legal have developed the networks and brands of many small and medium sized businesses, as well as emerging and leading companies such as Boost Juice, Flight Centre, Healthy Habits, ANZ Mortgage Solutions, Forty Winks, Matchbox, Bank West, Darrell Lea, Telstra, CBA, NAB, Hairhouse Warehouse, Fernwood, Caltex and Australia Post.

Our specialist teams have a proven track record, developed over many years, of creating more valuable businesses. These skills assist our clients to become market leaders in both national and international markets.

Specialist Franchise Consulting Team

If you need consulting advice DC Strategy brings an experienced and widely respected team of specialist franchise and distribution consultants that work closely with founders, senior management and boards to develop networks across a diverse range of industries and markets.

• Strategy
• Financial Analysis
• Growth Strategy
• Operations Manuals
• Franchise Program Development
• Franchise Recruitment Strategy
• International Development
• Corporatisation
• Channel Strategy
• Network Development
• Legal Documentation
• Merger and Acquisitions

Specialist Franchise Legal Team

If you need legal advice DC Strategy brings an experienced, dynamic and respected team of commercial, corporate and franchise lawyers, who know how to harness technical expertise, take a commercial approach and efficiently provide the right advice at the right time to assist our clients to build better and more valuable businesses.

• Specialist Franchise Advice
• Commercial & Corporate
• Franchise Agreements & Disclosure Documents
• Master Franchise & Area Development
• Franchisor & Franchisee Representation
• Franchising Code of Conduct Compliance
• Licensing & Distribution
• Legal Compliance
• Intellectual Property
• Commercial & Retail Leasing
• Buying & Selling Businesses
• Dispute Resolution
• International

The DC Strategy legal team pride itself on its specialist and commercial approach. Our clients depend upon the development, review and execution of commercially sound legal strategy backed by documentation that protects their interests and builds better and more valuable businesses.

Global Reach

DC Strategy operates in some of the world’s leading markets. Our clients have expanded across the globe and our people have the local knowledge and the international outlook to develop a global network.

DC Strategy is grounded in operational and practical experience which has consistently created more valuable businesses for our clients, their staff, customers and shareholders.

Why speak to DCS?

• Consulting and legal expertise
• A depth of expertise in franchising and business growth that is second to none
• A consistent track record of building significant businesses
• Widely recognised as the leaders in the franchise industry
• A network to facilitate national and international development
• An understanding of people and a focus on your best interests

If you are contemplating a problem or opportunity of either a commercial or legal nature why not speak to us?

Melbourne   +61 3 8102 9200
Sydney       +61 2 8220 8700
Brisbane     +61 7 3015 7600
Perth          +61 8 6222 1011
Canberra     +61 2 8220 8700

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DC Strategy franchise articles

• Specialist reports to provide most wide reaching and factual analysis of franchise industry in Australia (26-Nov-2008)
  ...to understanding franchise market and giving franchisees a clearer picture.Specialist consulting and legal firm DC Strategy today announced the launch of DC Strategy Research, a specialist research firm focused on providing quality business...
• Shopping round for franchisors is widespread (19-Sep-2008)
  ...recent survey, carried out by DC Strategy – the region’s premier franchise consultant specialist in conjunction with www.franchisebusiness.com.au , reveals that nearly half of all potential franchisees meet with 3-6 franchisors...
• Franchise Advisory Councils (19-Sep-2008)
  ...Participants should be chosen for their commercial savvy and ability to keep personal political motivations separate.DC Strategy is the region’s premier franchising specialist with an experienced and respected team of specialist franchise...
• Is a franchisor obligated to renew a lease prior to the completion of a sale of an existing franchise? (18-Sep-2008)
  ...a recent DC Strategy case, the question as to how soon a franchisor must enter into a new lease or commence negotiations, in particular when there is uncertainty as to the lease being renewed was examined. It became evident in these...
• Franchise Contract stability- the effect of “Ketchell’s case” (18-Sep-2008)
  ...definitive understanding of the circumstances in which a franchise agreement will be upheld by Australian Courts. DC Strategy is the region’s premier franchising specialist with an experienced and respected team of specialist franchise...
• Targeting the masses – clever marketing or just spam? (27-Aug-2008)
  ...As electronic marketing increasingly supersedes traditional communication methods, businesses must be wary of the line between marketing and spam – or face substantial fines.The Spam Act 2003 imposes strict parameters on commercial use of email...
• Recent Developments in NSW Real Estate law (27-Aug-2008)
  ...The Office of Fair Trading NSW (OFT) recently released a report on the level of regulation in the real estate industry to address the key issue of consumer vulnerability.  What are the implications of this report for business, consumers and...
• The Other Sleeping Giant... Franchising in India (27-Aug-2008)
  ...No longer just the domain of street bazaars and roadside vendors, India provides seemingly limitless growth potential for franchisors. With many of the world’s premier brands competing to secure their share of the emerging Indian middle class,...
• Motivation by Remuneration (27-Aug-2008)
  ...Motivating employees and influencing performance through incentives or profit share is increasingly common but frequently ineffective - not because incentives are a bad idea, but usually because businesses choose incentives which reward the wrong...
• Remuneration Incentives – Simple but Ineffective (27-Aug-2008)
  ...The concept of skin in the game or variable pay structures is an area of business that is experiencing a renewed focus in response to the near full employment status of the Australian market and the increasing pressure on the fixed costs of...
• Shopping Round For Franchisors Is Widespread (22-Aug-2008)
  ...recent Australian survey, carried out by DC Strategy – the region’s premier Franchising specialist in conjunction with www.franchisebusiness.com.au , reveals that nearly half of all potential franchisees meet with 3-6 franchisors before...
• Innovation and R & D (7-Aug-2008)
  ...a strong market position and, at the same time, feed their bottom line. Is your company one of them? Ayush TrivediDC Strategy - franchise...
• Using your IP rights (6-Aug-2008)
  ...the broadest IP protection for your trademark to ensure it is covered for all possibilities. Gabrielle LourensDC Strategy - franchise...
• Grow your whole business (6-Aug-2008)
  ...long run.  They simply have not built the necessary foundations to successfully scale the business.By contrast, DC Strategy advisory service recommends a more holistic approach; take the time to build a strong and scalable business by...
• Keeping the Balance in Franchising Law (5-Aug-2008)
  ...of their representations ensuring they do not leave themselves open to a claim under the TPA.Gaurav de FontgallandDC Strategy -...
• Another Federal Enquiry (4-Aug-2008)
  ...functioning market.The results of this enquiry will not be known until next year but franchise advisory service DC Strategy will be active in communicating our view that the existing Australian market offers the necessary protections and...
• ACCC turns up the heat on the tanning industry (1-Aug-2008)
  ...significant for your business than any short term gains through positive spin.Contact Nicolas RovolasSenior SolicitorDC Strategy franchise...
• Sign of the times – are you ready to become a franchisor? (10-Jun-2008)
  ...too great? Is there too much competition in the sector? These are all questions Adrian McFedries, Managing Director of DC Strategy, has heard before and this article seeks to detail some of the considerations deciding to franchise. The decision to...
• "International Growth – Why Bother?" DC Strategy (15-May-2008)
  ...process as groups such as Boost Juice, PoolWerx, Gloria Jeans, Cartridge World, and Pack & Send would attest. In DC Strategy's opinion, many aspiring international franchisors are not addressing key issues, leading to poor results. These...
• The Foreign Legion (9-May-2008)
  ...names originated there. But success overseas is no guarantee of success here. According to research carried out by DC Strategy, nine out of every 10 master franchisors coming to Australia will fail.DC Strategy Partner Adrian McFedries...
• Retailing in Scotland - watch this space - DC Strategy (2-May-2008)
  ...their contribution to the Scottish economy? There are great opportunities for strong international chains in Scotland.DC Strategy is the region’s premier franchising specialist with an experienced and respected team of specialist franchise...
• Scaling a small business - DC Strategy (2-May-2008)
  ...that the sales activity is proactive and relies on systemised tools and processes rather than the experience of a few.DC Strategy is the region’s premier franchising specialist with an experienced and respected team of specialist franchise...
• Structure - get it right from the start - DC Strategy (1-May-2008)
  ...Strategy is the region’s premier franchising specialist with an experienced and respected team of specialist franchise consultants and specialist franchise solicitors. As market leader our extensive practical experience ensures our clients...
• DC Strategy - Legal Insight news (30-Apr-2008)
  ...can now franchise with much greater confidence that franchise relationships will be enforced by the Chinese courts.DC Strategy is the region’s premier franchising specialist with an experienced and respected team of specialist franchise...
• DC Strategy - Legal Insight (29-Apr-2008)
  ...Franchisors generally view the new rules positively and are in the process of adapting their documents to comply.DC Strategy is the region’s premier franchising specialist with an experienced and respected team of specialist franchise...
• DC Strategy - Franchising Code amendments (28-Apr-2008)
  ...important changes and others should be discussed in more detail with our specialist legal team. Contact Marwan KojokDC Strategy is the region’s premier franchising specialist with an experienced and respected team of specialist franchise...
• Advisory services and technology for franchising from DC Strategy (23-Apr-2008)
  ...Strategy is a consulting and legal firm that specialises in franchising. The specialist team of members are solicitors and consultants in the area of franchising, strategy, legal or international of the advisory services business have developed...
• Advisory services for franchising from DC Strategy (23-Apr-2008)
  ...Strategy is a consulting and legal firm that specialises in franchising. The specialist team of members are solicitors and consultants in the area of franchising, strategy, legal or international of the advisory services business have developed...
• Brand Republic: Franchising in regional Australia (29-Oct-2007)
  ...the city looking for a better lifestyle and have brought with them their city tastes. Leading franchise consultancy DC Strategy, formerly Deacons Consulting, said many franchised networks, having exhausted metropolitan areas, were now penetrating...
• DC Strategy discusses multi-brand strategies (21-Aug-2007)
  ...experience has proven both can be altars to which dollars and focus are sacrificed with grievous results. TFR asked DC Strategy's Rod Young to set out the pluses and pitfalls of a multi-brand strategy.   As franchising grows in Australia...
• DC Strategy's tips for franchise international expansion (23-Jul-2007)
  ...Developing an international expansion strategy against the backdrop of your domestic franchise operation can be a challenge. Adrian McFedries draws on practical experience to provide insight into how to measure your readiness for expansion into...
• China – The New Franchise Frontier (14-May-2007)
  ...was only introduced to China in the early “90’s, but according to Rod Young, Executive Director of DC Strategy, “China is emerging as one of the fastest growing areas of franchised retail brand development in the world”.Western franchises may have...
• Out with the old, in with the new? (14-May-2007)
  ...but there is a potential return as a consequence. In the following article Adrian McFedries, Managing Director at DC Strategy draws on the real experiences of many franchisees across a diverse range of franchise systems and provides some answers...
• Multi-brand Strategies – pitfalls and pluses (14-May-2007)
  ...franchising grows in Australia so are the number of franchisors that operate more than the one brand. Rod Young from DC Strategy discusses the multiple-brand strategy.They may be disparate brands, not related to each other except they occupy...
• Breaking Taboos – How Importing a Franchise can Great for Business (14-May-2007)
  ...expansion. Depending on the perspective, this is importing or exporting. Adrian McFedries, Managing Director DC Strategy discusses some of the issues related to importing franchise systems from overseas as part one of a two part series. Part two...
• Disruption in the first degree! (14-May-2007)
  ...beast. It has many disguises and aliases; to get face-to-face and down and dirty with innovation is no mean feat. DC Strategy. Let’s take a look at the Apple IPod. Besides being the hottest Christmas gift idea for the past few years, is the IPod...
• The International Challenge (14-May-2007)
  ...respect, understand and adapt local knowledge for the benefit of the strategy. Adrian McFedries, Managing Director DC Strategy discusses some of the issues related to going international, based on experiences and practical insights from assisting...
• What Franchisors Want (14-May-2007)
  ...to name a few, indicate the continuing diversity and success of franchising as a business model.Franchisors can, in DC Strategy’s experience, be categorised into two broad groups. Firstly, those who build long term businesses by recognising the...
• The 10 key features of top Franchisors (14-May-2007)
  ...how to ensure that their particular brand has real advantages over its competitors. Over the years, I and my team at DC strategy have been involved with the development of national and international franchise systems in many different industry...
• pHence It specialising in the mobile franchise sector (12-Feb-2007)
  ...need of strategy and a sense of direction.Demand: A great product needs an effective distribution strategyThe SolutionDC Strategy (DCS) was engaged as a growth specialist to work with the pHence It management team and founders to structure the...
• DC Strategy on the growth of franchising (6-Dec-2006)
  ...Strategy recognises that, for franchising, the first five years of the 21st century are about as good as it gets, as well as for the broader business community. Since the 2000 Olympics and the release of the first Lord of the Rings film, the...
• DC Strategy: franchisors must remain attractive (26-Jul-2006)
  ...to DC Strategy, periods of high unemployment and corporate downsizing create fertile fields for franchise groups hunting new franchisees. However, Australia’s current low unemployment rate and the franchise sector’s growth mean recruitment is...
• ACCC: franchise and shopping centre code of conduct (26-Jul-2006)
  ...to DC Strategy, a voluntary code of conduct between franchises and shopping centre owners would ease tensions over lease renegotiations, Australian Competition and Consumer Commission chairman Graeme Samuel said yesterday.The conference also heard...
• DC Strategy on the franchise versus company store debate (26-Jul-2006)
  ...a brand that has both franchised and company-owned stores can be like walking a tightrope, according to DC Strategy.Some retailers strongly believe the two business models are like oil and water they just don't mix. Proponents of this school of...
• Franchise groups should multibrand, says DC Strategy (26-Jul-2006)
  ...to DC Strategy, Foodco Group Pty Ltd claims that keeping its Muffin Break and Jamaica Blue coffee and food brands separate gives it an edge over rival operations like Starbucks, Gloria Jean’s and Michel’s Patisserie.The biggest advantage to the...
• DC Strategy and super franchisees to the rescue (26-Jul-2006)
  ...$200,000. A PoolWerx franchise costs about $70,000.The managing director of Australia’s leading franchising specialist DC Strategy, Rod Young, has coined a saying after 30 years' experience in the franchising industry: "You get the franchisee you...
• DC Strategy and Australia’s top franchises (26-Jul-2006)
  ...The Australian franchise boom seems unstoppable. More than 150 new franchise chains have emerged in the past two years and the number of new franchisees joining the sector has soared. The industry’s turnover is $80 billion a year — and rising. But...
• Deacons on the Federal Government’s industrial reforms (29-May-2006)
  ...According to Deacons, the Federal Government’s industrial reforms have put in train significant changes to the Australian industrial relations system. The changes represent a significant opportunity for franchises to tailor the industrial...
• DC Strategy on the franchises that will boom (29-May-2006)
  ...to DC Strategy, the boom is over. Franchising has reached saturation point. The only way is down. At least, that’s what some recent reports would have you believe.When you’re thinking of buying a franchise, it’s not the news you want to hear. But,...
• DC Strategy on the daunting task of choosing the right franchise (26-May-2006)
  ...to DC Strategy, prospective franchisees are faced with a daunting task: what sector should I get into and how do I assess the risks, benefits, opportunities and potential for any particular product or service offering promoted by a franchisor?...
• DC Strategy specialising in franchising (24-May-2006)
  ...Strategy is Australia's Premier Franchising Specialist group providing strategy, commercial advice and expertise to increase the value of our clients' businesses. Our specialist team has been involved in the growth of many of Australia's most...
• DC Strategy on franchising in Australia (23-May-2006)
  ...to DC Strategy, in 1980 New South Wales was the first jurisdiction in Australia to challenge the time-honoured principles of freedom and sanctity of contract – that contracts entered into freely and voluntarily cannot be challenged on the basis of...

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