Concept:
Fitness Equipment Specialists
Training Provided:
Initial training, on site start up assistance and on going training.
Marketing Support:
National TV campaigns, radio, print and on line advertising. In store merchandising.
Agreement Term:
5 years with 5 year option
Number Of Units:
35
Investment Required:
$300K to $350K
Business Established:
1991
Franchising Commenced:
2003
Qualifications Required:
No industry experience necessary, however applicants must demonstrate a commitment to excellence.
About Workout World
Workout World is the fastest growing fitness equipment chain in Australia in all three markets of home, corporate and commercial equipment. It is a well known and trusted name in the fitness industry and has been for over 25 years.
Workout World’s mission statement – “We won’t be beaten on price, quality or
service” is something we pride ourselves on, and is achieved by supplying our
customers with the worlds leading brands in equipment, expert advice and above
all 100% commitment to service. Public awareness and equipment sales in health
and fitness have boomed over the last decade, and continue to grow at a
staggering rate. This growth has seen an increase in the level of quality and
technology offered in fitness equipment, and promises to inspire a continued
commitment in Australia to health and fitness.
Workout World has exclusive agencies to some of the world’s leading
manufacturers in fitness equipment for both domestic and commercial markets,
ensuring we supply the latest designs and technology. This allows potential
franchisees the opportunity to continue the dominance that Workout World has
built up in the industry over the years, and take advantage of the exceptional
growth prospects the company has to offer.
Workout World has been able to increase its market share, not only in domestic
products but in government departments, gymnasiums, apartments, schools,
hospitals, personal trainers and workplaces, to name a few.
Training and Support
Workout World supports its franchisees with a high level of training and
technical support as well as continuous marketing and promotional material.
Workout World’s marketing department utilizes a diverse range of media to ensure
national awareness of Workout World as a “One Stop Fitness Shop”, from national
television campaigns, radio broadcasts, metropolitan print to national catalogue
distribution and internet presence.