Concept:
A concept born out of the passion for food and the sensational tastes and flavours of the Asian culture, wokinabox offer customers the convenience of fast fresh food with the quality presentation of authentic Asian cuisine.
Territory:
Franchises are available Nationwide, in particular Western Australia, Queensland, South Australia, New Zealand and New South Wales.
Training Provided:
4 weeks in an exisitng wokinabox store, and then a further 2 weeks in your own store once it opens.
Marketing Support:
Strong and effective marketing program which includes highly visual and creative advertising in store point of sale material supported by regular media TV and radio advertising. Comprehensive marketing manual which focuses on the recently development local area marketing directory.
Agreement Term:
5 years + 5 year option
Number Of Units:
34
Units Outside Country:
1 - Hamilton East, New Zealand.
Investment Required:
A franchise, from initial set up to being fully operational is estimated to cost between $225k and $275k(including the initial franchise fee).
Business Established:
2002
Franchising Commenced:
2004
Qualifications Required:
Good people management skills; Dedication to working hands-on in the business; Understanding of the different roles played by the Franchisor & Franchisees within the Franchise Business relationship.
About Wok In A Box
If you’ve got ‘wok’ it takes, you can create your own fortune with Australia’s best Asian noodle franchise, and your looking for secuirty and job satisfaction Wok this Way! A concept born out of the passion for food and the sensational tastes and flavours of the Asian culture, wokinabox offer customers the convenience of fast fresh food with the quality presentation of authentic Asian cuisine.
“wokinabox aims to indulge every customer with a truly memorable food service
experience through our quality meals and our continued commitment to the highest
possible level of customer service.”
wokinabox success is made possible through the use of fresh, natural
ingredients, cooked by experienced and well trained chefs in clean, well
presented open kitchens. At wokinabox, we believe in fresh, healthy eating and
believe our unique open display and cooking facilities have greatly impacted the
growth of the brand.
When the first company wokinabox store opened in 2002, it was an instant
success. wokinabox has since taken Asian takeaway food to a new level.
Today, wokinabox serves more than 25,000 customers per week from over 34
wokinabox stores located across Australia, plus the recent addition of 1 store
in New Zealand. With strong growth plans for the future, wokinabox has a team of
professionals in marketing and operations dedicated to helping you gain personal
business success.
Benefits and Opportunities:
- A proven franchise system
- A strong, well recognised brand
- An affordable investment - from only $225K
- A comprehensive training program
- A well developed marketing program
- Access to local and national support staff
- Experienced and focussed management team
- Training for continued growth
- At Wokinabox we have a well documented training schedule in place for all new
franchisees and will facilitate the training requirements for each new store.
- Our comprehensive induction training program and dedicated staff ensure that
every franchisee is trained to the highest level
- Stress free start up process
- The Wokinabox support office will coordinate the set up process required to
establish a successful franchise
- We will assist with site lease negotiations, store fit out, stock
requirements, signage and coordinating the opening promotional calendar of
events
- On hand support
- The wokinabox support staff are always available for queries and questions
that meed to be answered at all times through email, phone and an after hours
emergency number
- Regular visit will be made to your store to help you achieve your business
success
- Professional marketing support
- The Wokinabox national marketing team will provide ongoing support for the
franchise through a number of national and state based marketing activities
designed to promote and strengthen the Wokinabox brand
- These activites include highly visual and creative advertising, in store point
of sale material and regular media advertising (tv and radio)
- You will receive a local area marketing directory complete with supportive
tools to develop your own effective store marketing plan
Testimonials
“The support that we’ve received from the National and State support team has
been excellent. Having had prior experience in franchising, I now believe that
the most important ingredient in any franchise system is the quality of
information that filters down from the franchisor to the franchisee.
The in store and follow up training that we received prior to opening our
wokinabox store was exceptional. Not only were we trained to be franchisees, the
training also extended to all our employees“.
Darren
Wokinabox Duncraig, WA
“Our motivation in purchasing the first ever franchised wokinabox store was
purely driven by our passion for the product and its potential within the
Australian market. Having visited the original concept store 2 to 3 times a week
for several months, we became determined to open our franchise store.
Since opening our first store in January 2004, our commitment and passion for
the product and the brand has not only given us financial independence it’s
given us the confidence to believe in ourselves and our staff”.
Richard
Wokinabox Adelaide SA
Required Skills and Experience
At Wokinabox we believe that successful franchisee, are people who:
- Have a desire to succeed
- Are enthusiastic and willing to learn
- Have committed family support
- Have good administrative skills
- Have the financial capacity to fund the business
- Have good business sense
- Are customer focused
- Have the ability to lead and motivate staff
- Are able to work within company guidelines
We are currently seeking franchisees in every capital city of Australia and are
happy to consider all viable locations
Recruitment Process:
1. Email an expression of interest.
2. The wokinabox National Support Office will then send an information pack.
3. The pack will include an application form for you to complete if you wish to
proceed.
4. Phone interview with Franchise Manager.
5. Complete franchise profile questionnaire online.
6. Face to face interview with Franchise Manager.
7. Grant Franchise.
8. Secure a suitable site.