“One of the good things about owning a Swimart store is that you’re not tied to a desk. I‘ve never been so happy to go to work – it’s rewarding in every way.” Kevin Weisse, Swimart Franchisee Enoggera. If you’re like Kevin and looking to improve your work/life balance and would enjoy the benefits of a business with multi revenue streams, Swimart might be the opportunity for you.
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How does the
Swimart Franchise work?
A Swimart
business franchise derives revenue from a wide range of activities in the Pool &
Spa industry. Australia has the highest rate of pool ownership in the world &
the industry continues to grow! Swimart provides products & services that cater
to all the needs of the pool owner. Our business is both challenging & very
rewarding providing franchisees with the potential to build a sustainable &
highly profitable, multi-million dollar business.
The Franchisee is
responsible for the management and operation of a Swimart retail store & the
provision of on-site pool services such as pool cleaning, repairs & maintenance
& the installation of new pool equipment. It is a very diverse business with
multiple income streams. Swimart prefers owner operated franchisees with either
management, sales, retail or trade skills to fully maximise the potential in the
business.
Lifestyle Benefits
If you’re looking
to improve your ‘life/work balance’ then a Swimart franchise may be just the
answer.
It doesn’t mean
you won’t have to work hard. Name one decent business where success is easy! But
a Swimart franchisee works ON the business, not just always IN the business.
Franchisees employ qualified staff to carry out most of the day to day work
while they concentrate on growing the business. This gives them greater
flexibility in work hours & the chance to take regular, well earned, breaks.
“Every day is different when you run a Swimart business.
After working for a large corporation, independence was important but wasn’t
everything. I was used to variety so I discounted ‘single activity’ businesses.
In fact one of the many good things about Swimart is that you can still use the
management skills you’ve acquired over the years.”
Greg Nolan
Swimart Capalaba, Brisbane
Financial Benefits
The diversity of
a Swimart business will not only provide you with a more varied and satisfying
career, but also with a strong, sustainable business with several income
streams. Other financial benefits include:
-
A much higher average
turnover than the average, independently owned, pool store.
-
Higher gross margins than
most other retail businesses
-
Strong cash flow
-
Low overheads & occupancy
costs
-
Low Fixed Franchise Fees
“When we opened our Swimart store, we also bought our first
service van. To be honest, we’ve been surprised how much this side of the
business has grown. We already have three vehicles on the road, and we’ll need
another to meet the demand next summer.”
Bill Stavropoulos
Swimart Padstow, Sydney
Proven System and
Support
As you’d expect
with the industry leader, every Swimart franchisee benefits from our bulk
purchasing power. But that’s only the beginning of Swimart’s strengths. Swimart
is franchised and 100% owned by Waterco, one of the largest suppliers of
swimming pool and spa equipment, pool accessories and water purifiers in
Australia. Other franchise & business support includes:
-
A comprehensive, 22 day,
training program on all facets of the business
-
Individual, on call,
support, guidance & assistance from an experienced senior franchisee through
our Franchisee Mentoring Program
-
Strategic National & Local
Area Marketing programs that incorporates TV, print media & local
advertising
-
A database of pool owners
in your local area which typically builds into a powerful database of loyal
Swimart customers
-
A comprehensive Operations
Manual
-
Access to professional
business & financial services such as low bank merchant fees, fleet
discounts on motor vehicles, competitive Insurance packages, business
training etc
-
Ongoing business &
franchise support & assistance from qualified, professional, industry
personnel.
"When we were looking into buying a Swimart franchise, we had
one major concern. Would we be out of our depth when customers came in with
technical questions? We needn’t have worried. With Swimart’s training – and
occasional advice from some of the guys who’d been in the business for years–
we’ve never had a problem.”
Peter & Thelma
Tokesi
Swimart Woree,
Cairns.
What Next?
A Swimart
franchise provides the opportunity for selected individuals to build a
substantial and diverse, high cash flow business in a growing industry with
minimal organised competition. It’s a very rewarding business where you can
fully utilise your management, retail or trade skills to provide an enduring
business and enjoyable lifestyle. A If you are prepared to work hard for your
success then a Swimart franchise could be ‘just what the doctor ordered’.
If you’re
interested in finding out more about becoming a Swimart franchisee submit an
enquiry today!