Concept:
Pool and spa services
Territory:
NSW, QLD, VIC and ACT
Training Provided:
Extensive training both initially and ongoing with detailed operations manual
Marketing Support:
Sales, marketing and merchandising assistance, administration, accounting, business and management advice.
Business Established:
1983
Franchising Commenced:
1986
Qualifications Required:
Sales or retail experience is beneficial.
About Waterco Limited (Swimart)
Waterco Limited operates Australia's largest chain of pool and spa stores. Swimart's success is based upon its marketing of quality products coupled with professional service and advice. Along with the operation of a retail store, an integral area of each franchisee's business is the repair and servicing of equipment at the poolside with their "mobile service" vans.
OWN A PIECE OF SUCCESS
Swimart's Success Story
Established in 1983, we have matured and grown into the market leader. As a Swimart franchisee you will obtain financial independence coupled with an
enviable lifestyle. A Swimart franchise allows you to operate a business with an
established history and record of success yet still gives you the ability and
scope to work for yourself.
Australia's Largest Chain of Pool and Spa Stores, Means Enormous Buying Power
Our stores identify themselves with strong recognisable brand names and ranges
which enable us to build on the benefits gained from long term supply
relationships.
Corporate Image Inside and Out
Swimart has developed a modern, bright, professional, up to date image
ensuring our stores and fleets are inviting to our customers. Our modular design
allows our franchisees to keep pace with the changing trends of retail.
Extensive Support
Our field managers provide on going day to day operational advice and assist in
the merchandising of your store. This coupled with technical advice from our
team of engineers and water specialists provides you with practical support when
you need it.
Free Computerised Water Analysis
We use it every day without thinking twice, but beneath the surface, water
is a complex mixture of chemicals. Swimart gives the very best advice to our
customers. Each shop comes equipped with modern water testing facilities
enabling us to deliver safe swimming water.
Swimart Stores Have Strong Public Awareness
We site our stores well using strategic demographic evaluation methods,
Swimart has located its stores into areas of influence within its market. Our
highly visable stores are designed and located to build strong public
recognition.
Cost Effective Marketing and Advertising
The combined effectiveness of centralised advertising enables our
franchisees to enjoy the benefits of high profile marketing campaigns through
television, press and other media. This, along with direct marketing to target
groups,, keeps Swimarts name at the forefront.
Individual and Group Training
By blending experience and knowledge with the fresh ideas of new team
members, we give our franchise team a leading edge. Swimarts on the job training
and national training seminars set the standards for others to follow.