Concept:
Retail – Newsagency
Territory:
All Eastern States of Australia both Metropolitan and Regional
Training Provided:
Each new franchisee will undergo a thorough training program to ensure that when the doors open for the first time the franchisee has the capabilities and confidence to operate their store.
Marketing Support:
National and Local Area Marketing
Number Of Units:
43 (18 franchised)
Investment Required:
$300,000 - $600,000
Business Established:
1994
Franchising Commenced:
2004
Qualifications Required:
No previous retail experience is required. All you need are great customer service skills along with a passion and drive for success.
About Supanews
Supanews is Australia’s leading Newsagency retailer and Australia’s only business model for the newsagency industry. The Supanews business model provides a strong brand, a proven system of operation and a strong retail concept. Supanews’ systems and controls make the operation of a newsagency easier than ever before.
Did you know that 2.5 million people shop in
Australian newsagencies each day!
Supanews is Australia’s leading Newsagency retailer and Australia’s only
business model for the newsagency industry. The Supanews business model provides
a strong brand, a proven system of operation and a strong retail concept.
Supanews’ systems and controls make the operation of a newsagency easier than
ever before.
The first Supanews store was opened by Adrian Gaskin in 1992 in Aspley,
Queensland. The success of this business allowed him to open more stores and
Supanews became a market leader, and the largest privately owned newsagency
chain in Australia. Supanews launched their business model franchise in 2004.
Supanews now has 18 franchisees and 41 stores. It is envisaged that by the end
of 2008, Supanews will grow to 60 stores and serve over 15 million customers per
year.
Supanews has reinvented the newsagency. Supanews has developed a unique business
model that brings greater retail expertise and professionalism to a
disorganized, yet lucrative industry. The Supanews business model provides a
strong brand, a proven system of operation and a strong retail concept. Supanews’
systems and controls make the operation of a newsagency easier than ever before.
Supanews is committed to becoming a great retailer and being the destination of
choice for magazines, greeting cards and stationery. Stores are typically found
within high traffic locations, including busy shopping centres. Supanews is the
largest business of its type in Australia and this means better buying power and
improved profitability for franchisees.
Training Provided
Each new franchisee will undergo a thorough training program to ensure that when
the doors open for the first time the franchisee has the capabilities and
confidence to operate their store.
All franchisees must attend a comprehensive in house training program that
provides participants with all the necessary skills to operate their Supanews
business. This program caters for all franchisees, including those with no
previous retail experience.
Training encompasses time in a classroom where retail theory and Supanews
systems and procedures are fully explained. Training also has a high practical
component, with a lot of time spent in real stores working on the practical
application of the theories and procedures covered in the classroom.
Training is designed to ensure that franchisees feel completely at ease with the
business before their own store opens.
The Supanews Difference
As a specialist, Supanews is in business to provide customers with the best
advice, products, and services to meet their magazine, greeting card and
stationery needs.
As Australia’s premier newsagency retailer, Supanews stores differentiate
themselves from other newsagencies in the following ways:
- Supanews is a specialist retailer
- Magazines – Where space permits we sell most magazines in Australian
circulation, including an extensive international range of magazines.
- Stationery – Stores carry a large and comprehensive range of stationery
products including discounted demand lines for the home, school and office.
- Greeting Cards – Supanews carries a complete range of cards including boutique
card ranges usually featured at the entry of the store.
- Retail only - Supanews stores are retail only. No home deliveries means no
4:00AM starts!
- Supanews leverages its customer driving products like magazines and lotteries to
drive better margin products sales like greeting cards, impulse lines and
stationery.
- Aggressive pricing – Supanews' superior buying power allows the group to get
better profit margins while offering our customers great value for money.
- Exclusive offers and promotions – Supanews leverages it strong supplier
arrangements and collective buying power to access unique offerings and value
deals across product ranges.
- Superior retail environments - Supanews stores are designed to be customer
friendly and a true shopping experience. Our stores are spacious, easy to
navigate, bright and clean.
- A strong & recognised brand – Supanews is a proven brand, supported by a common
corporate image, store layout, planograms and marketing initiatives.
- Excellent customer service - All Supanews staff and management follow a simple
motto: “The customer always comes first, second and third”. Supanews spends
considerable time training and monitoring service standards to ensure they are
exceptionally high.
- Leadership – Supanews has developed systems that ensure that time is spent on
building the business rather than maintaining the business. These differences
have established Supanews as a market leader; a destination retailer capable of
generating retail excitement and substantial sales.