Concept:
The purpose of the franchise is to consistently provide Australian consumers with easy access to the highest quality telecommunications products and services through a nationwide, strategically located retail network.
Territory:
Nationwide
Training Provided:
New Franchisee - minimum 3 months training with further 'on the job' training as required.
Marketing Support:
Optus has a dedicated team of marketer's promoting the Franchise thruogh selected media nationally. They also produce point-of-sale for use in store which is updated in line with current promotions.
Agreement Term:
5 + 5
Number Of Units:
151
Units Outside Country:
0
Investment Required:
Variable
Business Established:
1991
Franchising Commenced:
1995
Qualifications Required:
Preferred - not compulsory: Retail, Sales, Business Acumen
About Optus 'yes' Shop
The purpose of the franchise is to consistently provide Australian consumers with easy access to the highest quality telecommunications products and services through a nationwide, strategically located retail network.
The Franchise has national representation fully
supporting the ‘yes’ Optus brand as our leading Retail Distribution to market .
The franchise is expanding further to bring choice in communications to rural,
regional and remote parts of Australia.
Optus is evolving its premium franchise, Optus World into a new and exciting
retail brand – Optus ‘yes’ Shop.
Our level of service to our customers, as well as our standards of operation and
technical expertise will ensure that Optus and its Franchisees are recognised as
the preferred supplier of telecommunications products and services in Australia.
Tactically, we're on the attack, with some real strength and momentum in the
organisation, and strategically, we're embarking on one of the biggest
expansions since Optus' foundation.
Optus ‘yes’ Shop and Optus World Franchise
Since operations began in March 1995, the Optus World Franchise has grown to 150
franchise stores with 56 Franchisees.
The purpose of the franchise is to consistently provide Australian consumers
with easy access to the highest quality telecommunications products and services
through a nationwide, strategically located retail network.
The Franchise has national representation fully supporting the ‘yes’ Optus brand
as our premium retail distribution to market. The franchise is expanding further
to bring choice in communications to rural, regional and remote parts of
Australia.
Tactically, we’re on the attack, with some real strength and momentum in the
organisation, and strategically, we’re embarking on one of the biggest
expansions since Optus’ foundation.
Optus is evolving its premium franchise, Optus World into a new and exciting
retail brand – Optus ‘yes’ Shop. The Optus ‘yes’ Shops utilise digital; media and
allow customers to experience our Telecommunications products in the store with
professional staff available to assist them through the process. Our level of
service to our customers, as well as our standards of operation and technical
expertise will ensure that Optus and its Franchisees are recognised as the
preferred supplier of telecommunications products and services in Australia.
Images
The System
Winning Customers
- Take market share in high value and emerging segments
- Through the growth of your customer base attract upfront and ongoing
commissions/revenue.
- Generate greater profit through complimentary products eg; mobile phone
accessories.
- Maximise sale of Optus Prepaid Products including handset sales, activations
on the Optus Network and Recharge Vouchers to maximise profit margin.
- Manage your customer base through cross-sell activities to other Optus product
categories and therefore attracting upfront and ongoing commission/airtime
revenue.
Managing your business
- The alignment with the Optus brand means the franchise will support ‘customer
service’ for both the company and individual franchise.
- Various service activities attract transactional based commissions.
- All handset devices are purchased through the Franchisor and therefore the
administrative functions of managing this stock are supported with systems.
- Negotiated national arrangements for additional product lines creating
additional revenue opportunities.
- Full Financial Management system incorporating handling point of sale
transactions through to full Profit & Loss Reporting.
Communication
- Annual National ‘yes’ Optus Franchise Conference
- National Christmas Forum
- 6 x State Franchisee Forums
- National Advisory Council
- Regular Senior Management Appearances & Contact
- National Communication procedures in line with the Operations Manual
Measurement and Reward
- National Annual Franchise Management Programme “Yes Optus Unlimited”.
- Key driver of Sales Performance & Operational Standards Management.
- Enables a ‘unique’ system and standard across our franchise.
- Endorses Franchisee Alignment through Business Management Measures.
- Top 10 Franchisees rewarded with International Trip hosted by Optus Senior
Management Team.
- Programme has full website functionality and interactivity.
Franchise Support
Training and Development
We realise that this industry is fast-paced and technology changes daily.
Training is essential and it is our commitment to provide the relevant training
required to operate the franchise.
Each state has a dedicated training officer to support this focus with both
scheduled ‘class-room’ style sessions and ‘online’ learning tools available. You
will be provided with the Franchise Manual which will support the operation of a
Optus ‘yes’ Shop Franchise.
The franchise is also committed to the development of our Franchisees and their
staff and fully support training in Certificate II,III & IV Retail Operations
and Franchising.
Retail Management Advice
Through our Franchise Team, we are able to assist franchisees with all aspects
of running a successful business. We monitor store performance and provide
support and guidance with respect to business planning, retail operations,
training and financial management of the franchise.
Operations:
We place great emphasis on the ‘back-end’ operations of the Franchise. Full
training is provided to cover the operations of the store including:
- Activating customers onto the Optus Network
- Full stock management processes
- Full financial and accounting processes
- IT and in-store systems
Marketing
As the franchisor, Optus have a dedicated team of marketer’s promoting the
Franchise through selected media nationally. The Optus marketing team also
produce Point-of-sale for use in store which is updated monthly in line with
current promotions.
The national marketing program is the primary part of the ‘promotional mix’.
However Local Store Marketing & Community Activity run by our franchisees is a
very important part of that mix in order to maximise local opportunities and
niche markets in the stores catchment area.
Franchise Team
Optus has over 40 individuals dedicated to the success of the Optus
‘yes’ Shop Franchise including:- Management Team ; Sales Team; Operations Team; Franchise
Development Team; Franchise Business Executives; Franchise Operations
Executives; State Training Officers and Sales Support Executives.
In addition to this direct support the franchisee will have relationships with
other areas of the Optus Community including Marketing; Commercial; Customer
Service; Handset Servicing and Optus Senior Management.