Mrs. Fields Franchise

*Survey conducted by independent market research firm 10 Thousand Feet

“This result shows the level of confidence that franchisees have in the brand”

Mrs Fields Directory Andrew Benefield.

At Mrs. Fields it’s all about the treat! We keep our products simple and easy to prepare so there’s no mixing of cookie dough, no early starts, just set and bake, so you can simply focus on making money, having fun with your customers and helping them enjoy their treat.

With nearly 500 stores in 19 countries, Mrs. Fields is world famous. Our motto “good enough never is” reflects our uncompromising dedication to the consumer experience. We accomplish this by delivering the highest quality cookies, muffins, brownies and other fresh-baked goodies. By dominating the specialty retail bakery industry with high quality products, success driven people and excellence in customer service, Mrs. Fields achieves our mission “to indulge the world with a sweet treat, the best coffee and a warm smile”.

OUR PRODUCTS

Mrs. Fields is continually creating new products as well as ensuring top quality for our well loved existing items including:

• Soft Baked Cookies

• Real fruit, soft fluffy centred Muffins

• Mouth watering Brownies

• Big Cookie Cakes and Cookie Cards with personalized messages

• Mrs. Fields special blend coffee using the finest Estate grown Arabica coffee beans

These are all part of our range of fresh baked goodies you can make available to your customers. And of course, you can help them celebrate any occasion with our top quality range of gift tins and boxes to put our products in.

WHY CHOOSE MRS. FIELDS

Winner of the Silver Medal for ‘Consumer Choice of Chains” in America for 2 years running, Mrs. Fields has won universal acclaim as a quality and service leader. The result? A business, image and reputation that surpasses brand awareness to attain a near-mythical level of consumer affection.

• Easy Operation

• No early starts

• No mixing dough

• Great growth opportunities in gifts and cakes

• Good cashflow

• Modern fitouts located in high traffic areas

• Low waste

• Treats with no preservatives, artificial flavours and transfats

With our unique product that many have tried to copy and not succeeded, Mrs. Fields is currently undergoing a growth phase and we are actively looking for happy, hard working, franchisees with a strong desire to succeed.

OUR SITES

Each Mrs. Fields store is independently owned and operated by a local franchisee. Purposely selected in the busiest shopping centres, there are many opportunities in NSW, QLD and VIC to own a:

• Kiosk

• Mrs. Fields Gourmet Cookie Cafe.

• Established company store available for franchise.

OUR SUPPORT

• 3 weeks intensive training in one of our key stores, which covers everything from Baking to Rostering, Coffee Service to Cake Decorating.

• A great marketing and publicity plan that includes a “Cookie Club” for your customers, that brings them back again and again.

• Regular face to face meetings to share ideas with the franchisor and other franchisees.

• Experienced field staff who’ve been there and know how to run a successful store.

WHAT’S NEXT?

With a wide choice of available locations some of which are:

VICTORIA

Mrs Fields Greensborough - Company Store - The largest Mrs. Fields Café in Australia - only $239k plus GST!!

Our exciting new cafe is located on the ground floor in a very busy corridor adjoining the Fresh Food and Supermarket Area with the Food Court and importantly one of the key escalators to the upstairs floors. This fully built and operating store is now available for purchase - for more info contact us.

Mrs Fields Plenty Valley - Company Store – under contract

Coming Soon . . .

VICTORIA

• Mrs Fields Airport West - This will be a Westfield store - Incredible Value at Only $177,000!!

• Mrs. Fields Doncaster - This will be a Westfield store with exclusive seating - October 2008

• Northlands Shopping Centre - 2009

• Moonee Ponds - This store is located in a busy Shopping Centre - opening 2009

• Galleria - Melbourne CBD

NSW

• Mrs. Fields - Chatswood Metro - JUST SOLD!!

• Centro - Roselands

• Warringah Mall

• Macarthur Square

QUEENSLAND

• Mrs. Fields Pacific Fair - Great Opportunity to acquire an existing franchise with proven and growing sales history

• Mrs. Fields Mt Ommaney - Well supported Centre with Kmart, Big W, Woolworths and Coles

• Mrs Fields Hyperdome - Ranked in Top 10 Queensland Centres for Turnover

• Toowoomba - Mrs. Fields store - under contract

• Noosa Civic Centre - Ample Seating for this store

• Westfield Garden City - Be in Before Xmas

SOUTH AUSTRALIA

• Colonnades - In front of Coles