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Michel's Patisserie Franchise

Michel's Patisserie
Concept:
Coffee and Cake
Territory:
Nationwide - all states of Australia and NZ
Training Provided:
4 weeks in either of our dedicated training academies in QLD or NSW. The training undertaken will consist of operational, administrative, and in store training and is conducted by our dedicated, passionate professional trainers.
Marketing Support:
National Promotion in addition to Local Area Marketing
Agreement Term:
For a brand new franchise agreement the terms are 5 years plus an option for an additional 5 years
Number Of Units:
347
Units Outside Country:
347– 6 0f which are located in NZ
Investment Required:
$300K - $400K
Business Established:
1988
Franchising Commenced:
1990
Qualifications Required:
No qualifications required however the ability to communicate effectively and to provide outstanding customer service is a neccesity.

About Michel's Patisserie
Michel's Patisserie is a retail Franchise group. The core products - birthday cakes, special occasion cakes, cakes, pastries, pies, plus hot and cold beverages. The stores are located in high traffic areas in shopping centres or high profile strip shops.


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Michel’s Patisserie’s franchise system is one of simplicity and ease of service for a franchisee - Michel’s product range boasts over 200 delicious items consisting of small and large cakes, flans, pastries, pies, quiche and other savouries with the added value of hot and cold beverages, such as great espresso coffee and delicious milkshakes and party items.

 

Whether it be coffee and a Danish for breakfast, cake and coffee for morning or afternoon tea, a pie and cold drink for lunch, or a family pie and tart for a convenient dinner, Michel’s is able to cater for all occasions.

 

In addition, Michel’s provides the solution for celebrations such as office and home parties, birthdays, BBQ’s and any other special events – such as wedding cakes, Christening cakes and personalised photo cakes. It’s little wonder Michel’s Patisserie is known as the “Place to Party”!

  • Proven franchise operating system

  • Field training and ongoing support

  • National integrated advertising and promotional campaigns

  • The opportunity to become a successful business owner

  • Espresso coffee

  • Proven franchise operating system

  • Field training and ongoing support

  • National integrated advertising and promotional campaigns

  • The opportunity to become a successful business owner

The Michel’s franchise system was founded with the simple intention: a central bakery, which bakes the product and distributes to retail outlets, which in turn displays and sells to the customer.

 

At Michel’s the food preparation (baking) is separated from the retailing, in most cases, you simply place your order to the central bakery and your products will be delivered fresh the next day.

 

Ordering and delivery times for regional outlets may vary and in some cases, product finishing is required.

 

Michel’s reputation for success and its high standing in the business sector has enabled us to develop relationships with the three Australian big banks - Commonwealth bank of Australia, Westpac, and ANZ.

 

If finance is required, potential franchisees can take advantage of these relationships to obtain financial assistance not normally available to small business investors, of course if you may choose to use another lender if you like.

 

The recruitment process enables potential franchisees the time they need to thoroughly research the bakery franchise system.

 

During the recruitment process, potential franchisees will undertake meetings and a formal interview with Michel’s Patisserie and Retail Food Group employees.

 

Franchisee testimonials

 

"My husband and I own two Michel’s Patisserie stores, we bought our first franchise in Casula in December 2005and acquired our second franchise at Wattle Grove 12 months ago.

 

We chose Michel’s Patisserie because it was an established brand with a great reputation and a huge range of products that caters for all occasions, instead of other franchises that are quite select. They have amazing support with an area manager and a great management team.

 

We also loved the marketing arm of the franchise, which is strong and has powerful strategies."

Josie and Daryl Lawson

Michel’s Patisserie- Wattle grove NSW – Casula NSW

 

"I worked for a telecommunications company for over 26 years and I became a team leader of 30 staff. There were a lot of changes with management and the company was going through a restructure so my job was giving me more pressure with no extra money, this is when I started thinking of buying a franchise.

 

I chose Michel’s because they have a full range of products and everyone has to eat! The demand is constant throughout the day ensuring a busy business. You’ve got morning tea, lunch and afternoon tea – there is such variety, so you’re not limited to only one part of the day.

 

Most of my customers are regulars- they come in every day, I have established an ongoing rapport with local businesses, workers, schools and families.

 

I think its important to develop these relationships as they are customers who visit me for all their birthdays and celebrations and I enjoy the public interaction."

Sal Leonardi

Michel’s Patisserie – Earlwood NSW

 

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Michel's Patisserie franchise articles

  • Michel's Patisserie franchise question and answer (14-Aug-2007)
    ...your franchise has celebrated in the last 6 months? Rewards and recognition of our fantastic coffee. Michel's Patisserie was recently rated the number one overall coffee chain by BIS Shrapnel. The BIS Shrapnet report measured 13 factors in...
  • Michel's Patisserie franchise takes the cake (25-Jul-2007)
    ...the recent Michel's Patisserie National Conference, I spoke to many of my peers about the elements that I felt are essential for running a successful franchise. We all agreed that, while it is important to have the support of a popular and...
  • Michel’s franchise opens new bakery (23-May-2006)
    ...The Michel’s Patisserie franchise has built a new bakery in the suburb of South Dandenong in Victoria to cater for the company’s expanding trade throughout the state. The purpose-built bakery is nearly 2000sqm in size – three times the size of the...
  • Michel’s celebrates 300th franchise (19-May-2006)
    ...The recent grand opening of Michel’s Patisserie franchise Summer Hill marked another milestone for the Australian-owned franchise business, being the 300th Australian store to have opened in the company’s 17 years of operation.Established in 1988...
  • Franchising Michel’s spell (16-May-2006)
    ...It all began for the Michel’s Patisserie franchise in 1988 when Noel Carroll, a food technologist, was a corporate in a corporate world, working with global entities such as Sarah Lee and McCain Foods. Noel Roberts, meanwhile, was making...
  • Michel’s Patisserie franchise “the place to party” (16-May-2006)
    ...The Michel’s Patisserie franchise is a multi-award winning business turning people around Australia into their own boss! Founded in 1982 by joint managing directors Noel Roberts and Noel Carroll, today Michel’s Patisserie is a premier franchise...
  • Michel’s Patisserie franchise smells great (10-May-2006)
    ...According to Aziza Sabra, the best part of being a Michel’s Patisseriefranchise partner is that she is part of a team.“As opposed to being a stand-alone small business owner previously, being a Michel’s Patisserie franchisee means that I now run...
  • NO CLOUDS IN THE COFFEE (11-Jan-2006)
    ...According to Aziza Sabra, the best part of being a Michel’s Patissserie franchisee is that she is part of a team.“As opposed to being a stand-alone small business owner previously, being a Michel’s Patisserie franchisee means that I now run my own...
  • Michels’ Magic (11-Jan-2006)
    ...In 1988 Noel Carroll, a food technologist, was a corporate in a corporate world, working with global entities such as Sarah Lee and McCain Foods. Noel Roberts, meanwhile, was making patisserie products such as croissants filled with ham, cheese,...
  • Be your own boss! (11-Jan-2006)
    ...Michel’s Patisserie is a multi-award winning business turning people around Australia into their own boss! Founded in 1982 by joint managing directors Noel Roberts and Noel Carroll, today Michel’s Patisserie is a premier franchise system with...
1167 franchises listed