Concept:
Premium Gourmet Foods and Gifts - Retailer
Territory:
Nationally
Training Provided:
4 weeks
Marketing Support:
Provides support with both central driven and local store marketing.
Agreement Term:
10 years
Number Of Units:
12
Investment Required:
$250,00 - $300,000
Business Established:
1998
Franchising Commenced:
2004
Qualifications Required:
Passion and a good attitude.
About Darriwill Farm Gourmet Food & Gift Merchants
Darriwill Farm specialises in unique and exclusive gourmet food, giftware and boutique wines. The finest produce, homewares and wines are sourced from all over the world making Darriwill Farm a favourite destination for lovers of the best things life has to offer.
About Darriwill Farm
In 1998 Dougal and Nellie Ramsay, set out on a journey to create a chain of
Gourmet Food, Gift and Wine stores that embraced all of the lost qualities of
the traditional Australian country store.
Darriwill Farm currently has 12 stores in Australia and aims to have 40
Australia-wide in three years.
What are benefits of a Darriwill Farm retail franchise?
- Exclusive quality Darriwill Farm product range
- State of the art supply chain and IT systems
- Premium site selection and store design
- Marketing and promotional support
- Full training and ongoing support
- Group purchasing power
- Our Own celebrity chef – Gabriel Gaté
- Brand recognition
Exclusive Product Lines
Many of the 800 plus product lines that appear in a Darriwill Farm store are
exclusive to Darriwill Farm.
Our team of buyers attends trade fairs in Paris, Cologne, Frankfurt and New York
in search of products that will excite and stimulate our customers.
Marketing & Promotion Support
Darriwill Farm Franchising provides support with both central driven and local
store marketing.
Head Office Marketing:
- Christmas Catalogue 16-page
- Newspaper Advertising
- Magazine Advertising
- Regional Television Advertising
- Window Posters
- Gadget of the month posters
- Hamper Brochures
- June Stocktake Sale
- Gabriel Gaté Newsletter
- Culinary Club Customer Loyalty Card
Local Store Marketing:
- V.I.P Shopping nights
- Cross Promotion Cards
- In Store signage
- Trade Day Promotions
- Sponsorship
- Network marketing
- Radio Advertising
- Fund Raising Campaigns
- Tourist Motel Cards
Custom and Corporate Hampers
One of the most popular corporate gifts given by companies are gourmet food
hampers.
Darriwill Farm has developed a number of lead generating tools and other
marketing material to assist stores to maximise the corporate hamper
opportunities.
State of the Art Supply Chain & I.T. Systems
The success of any retail business is dependant on an effective and efficient
supply chain. Darriwill Farm Wholesale & Distribution ensures that our stores
receive one consolidated shipment of products with an invoice electronically
emailed directly into the stores Goods Received Point of Sale Computer saving
the stores a substantial and valuable amount of time and money.