Crust Gourmet Pizza Bars Franchise

WHAT IS THE ROLE OF THE PIZZA FRANCHISEE

There’s a buzz, there’s lots of energy and the black, red and white Crust Branding makes a strong impact. But it’s the ingredients bar at the front of the shop that stops you in your tracks. Its filled with over 50 perfectly fresh high quality ingredients … glistening smoked salmon, finely sliced prosciutto, marinated tiger prawns, freshly sliced vegetables and top shelf gourmet cheeses.
Menu boards and cards are quick and easy to read and simple to order from, reducing order time, cutting confusion and ensuring speedy service.

Behind the bar, the finely tuned Crust systems ensure consistent quality every time. Pizza bases are freshly rolled from Crust’s secret recipe, toppings are deftly added, and pizzas cooked in exclusively commissioned conveyor ovens that deliver high volumes of perfectly cooked pizzas every time.
Orders come via phone, SMS, the website and email, then Crust’s custom designed POS system queues them all for the most efficient area deliveries. Crust knows how to minimise the time between cooking and home delivery – couple this with a base that maintains its quality for much longer and you’ve broken the barriers to a successful gourmet home delivery service.

WHAT ARE THE BENEFITS OF THE SYSTEM

A) MONETARY BENEFITS
Crust’s primary target market is mid to high income, mid to high socio-economic professionals who want high quality food on the run. Crust also satisfies its secondary market of families with medium to high incomes, providing traditional pizzas, calzones’, kids menus, salads, desserts and beverages – and that’s why Crust wins every time.

B) LIFESTYLE BENEFITS
Crust is meeting Australia’s demands for low fat and gluten free foods. Our pizzas have been tested at a government approved testing laboratory, and we have a selection that have been approved by the National Heart Foundation of Australia. We also have become members of the Coeliac Society of Australia and we offer a range of Gluten-free products. This is another Crust competitive advantage, as many other pizza bars simply cant deliver on these health stakes.

PROVE IT IS A PROVEN SYSTEM (TESTIMONIALS/STATS)

• Refining the crust base from a 3rd generation recipe, and devising an innovative range of toppings that would instantly appeal to the Crust target market.
• Developing a production system that delivers volume without compromising quality.
• Achieving fast, efficient delivery to maintain high pizza quality.
• Designing a very strong, growing Crust brand identity.
• Creating an inviting, appealing store design that quickly attracts customers inside
• Setting exemplary customer service standards.
• Custom-designing POS systems that simplify business management and deliver a very strong bottom line.