In 1906, Colbert Coldwell, a young real estate agent, saw families trying to piece their lives together after the San Francisco earthquake. Disapproving of agents who acquired property from vulnerable sellers & resold at huge profits, & seeing a tremendous need for honest, knowledgeable real estate people, Coldwell founded his company with the philosophy: the customer's best interest above all.
In 1914, Benjamin Arthur Banker joined Colbert Coldwell as a full partner. Together, Coldwell and Banker forged a tradition of integrity, exceptional service and customer satisfaction that became the company's hallmark.
In 2005, Franchise Times named Coldwell Banker the “number one” real estate brand in the industry for the fifth consecutive year. Coldwell Banker was also recognised as the world’s NINTH overall best-franchise organisation from amongst the global corporate giants such as of McDonalds, Hilton Hotels, Marriott Hotels & Resorts, Pizza Hut and others. The “Top 200 Franchise Organisations” is an annual ranking by Franchise Times, the news and information source for the industry.
With over 3,800 independently owned and operated real estate offices in over 32 countries throughout the world, and now with more than 30 in Australia and growing we continue to build our reputation by providing innovative customer service programs, best exemplified by the remarkable resources available to our Franchisees.
Coldwell Banker in Australia believes in the importance of partnering with our clients. We understand that establishing a solid relationship with our employees and agencies is extremely important to our success.
Having the right people involved is critical to our mission of positioning ourselves for leadership in the global marketplace. We have more than 3,800 offices and 123,900 real estate agents, associates and consultants worldwide, and we are always looking for those professionals who support and embrace our mission.
An industry leader in residential real estate and in niche markets such as islands & resorts, project marketing and luxury properties through its Previews® International division, Coldwell Banker possesses a powerful international reputation for professionalism. The fact that we sell more homes worth over one million dollars than any other real estate company in the world bears witness to that professionalism.
We pride ourselves on continually striving to “raise the bar” in the real estate industry and our success speaks for itself. In 2003, Coldwell Banker residential and commercial/property achieved the following milestones:
Achieved more than $266 billion in residential sales volume
Achieved more than $7.471 billion in residential gross turnover
Achieved more than $10 billion in commercial/property advisory sales volume
Achieved more than $212.0 million in commercial/property advisory gross turnover
Closed more than 25,000 commercial/property advisory transactions
As we expand throughout Australia, it is our desire to create strong networking and cross-border relationships, thereby giving our consultants the advantage of being able to capture referrals between offices and countries with “multiple listing aggregation”.
With the advent of new technology, the real estate industry has shifted its focus to value-added services. It’s not just about “closing the deal” anymore, it’s about technique, technology, customer & client convenience, service, attention, professionalism and value.
Coldwell Banker has become the dominant leader in residential real estate by recognising this shift and is therefore is offering unsurpassed value throughout our Australian offices. We have introduced several “tools” designed to maximize both office productivity and the selling effectiveness of our real estate consultants. Our consultants have access to the industry’s leading edge technology and systems of support through Coldwell Banker's technology platform, CB Virtual Assistant, two intranet sites, as well as other training, marketing and service-based programs that help provide the competitive edge.
Each Coldwell Banker system has been developed only after comprehensive market research has been conducted. Strategic delivery of those systems in Australia means:
• Franchisees can effectively plan their growth and expansion strategies to correspond with new system releases;
• Training can be conducted at a pace to allow sufficient assimilation by our Franchise partners and their teams;
• Coldwell Banker’s reputation for providing innovative services is conducted strategically to ensure our image of indisputable market leader has rock solid foundations.
Coldwell Banker in Australia is committed to developing a professional, fully supported franchise network of independent offices throughout Australia and is changing the way real estate services are provided to consumers and the changing needs of buyers and sellers.
Further information on Coldwell Banker can be found by visiting the web link above.