Concept:
Fast Food Retail
Territory:
Nationwide
Training Provided:
8 weeks
Marketing Support:
TV (WA only), Radio and / or coupons
Agreement Term:
5 + 5 + 5
Number Of Units:
36
Investment Required:
$350,000 approx
Business Established:
1991
Franchising Commenced:
1991
Qualifications Required:
Prior business knowledge
About CHOOKS fresh & tasty
The Chooks franchise is unashamedly a “low cost” fast food franchise that is continually working to find the most efficient and cost effective way of doing everything.
Chooks has its origins in small country towns
where people really know what chicken should taste like and completely
understand the value of a dollar.
In order to succeed in this environment, the fast food franchise makes its money
work harder to deliver a better financial return. This sense of thrift has the
driven the expansion into metropolitan areas and today the majority of the
Chooks fast food franchise outlets are increasingly located in and around major
cities.
Operating from suburban shopping centres that help keep rents down, the Chooks
fast food franchise is able to keep costs to a minimum without having any
negative effect on the quality of the products offered. This approach ensures
the fast food franchise is convenient to customers, without paying the high
rents associated with major shopping centres or stand-alone sites.
This “low rent” philosophy of the Chooks fast food franchise is followed through
on packaging, uniforms and store fit outs. The fast food franchise buys to last,
likes to look smart, but doesn’t like wasting money.
It is this ultra-tight financial policy that saves the fast food franchise
partners and creates the opportunity for them to earn a high return in their
investment.
The Chooks fast food franchise model is proving to be so popular that it is
eventually expected to be represented in every capital city in Australia.