Concept:
Autobarn is a specialist retailer of Automotive Parts and Accessories. In-Car Entertainment, Car Alarms and 12V Electronic Devices.
Territory:
We currently operate in all states and territories exlcuding Western Australia.
Training Provided:
All Franchisee must undergo four weeks training at our Head Officelocated in Nuawadding in Victoria. This is then backed up by four weeks of additional support at their new store when it first opens.
Marketing Support:
All stores contribute as part of their fee structure, to a national marketing fund. This fund ensures that via our national marketing plan we have activity throughout the entire year including peak trading times such as Easter, Fathers Day, Christmas and Post Christmas Sales.
Agreement Term:
Autobarn's Franchise Agreement is for a 7 year term with a 7 year option period.
Number Of Units:
We currently have ninety seven (97) franchised stores.
Investment Required:
To open up a new store will cost in the vicinity of $600,000 - $650,000. Half of tis investment is in stock and we have great relationships with the banks that can offer a number of lending solutions. Ideally, for a new store, a cash component of around $150,000 - $200,000 is preferred.
Business Established:
1985
Franchising Commenced:
1990
Qualifications Required:
Business acumen; Good selling skills; Ability to communicate; Passion for delivering great service; Self motivated, ambitious, dedicated and passionate, desire to succeed; Prepared to learn and to adopt new ideas; Have a keen interest and desire to run your own retail business.
About Autobarn
With over 20 years of successful operation Autobarn is acclaimed as one of the leading business identities in the Franchising Industry. There has never been a better time to join the group with opportunities for new franchisee’s across the country. Substantial buying power generated from over $165m annual sales and access to preferential pricing arrangements with major suppliers.
How does the Autobarn franchise system work?
In simple terms, if a potential Franchisee wishes to become part of the Autobarn
system and own and operate an Autobarn store, an initial franchise fee is paid
to secure the right to operate a store for a period of seven years, with an
option for a further seven.
Furthermore Autobarn will advise on the appropriate site for the store, train
the new Franchisee, assist in personnel employment and prepare the store for
opening.
Additionally assistance is provided during the initial trading phase and
on-going support is maintained. For this, the approved Franchisee pays a monthly
service fee. The Franchisee also contributes monthly to a group-advertising
fund, which is used to provide the group with consistent advertising support.
By combining resources, a franchise system provides a franchisee with:
- Buying power and access to a wide product range and strong brand names;
- Greater advertising frequency, and brand awareness;
- Expanded marketing and promotional opportunities; and
- A forum for the exchange of ideas that assists in developing business
strategies that can benefit the business.
Franchising, the Autobarn concept and system makes good business sense. No one
applies the same energy to their business as an owner-operator who has a
personal investment in the business and a vested interest to make it succeed.
What is the Autobarn Advantage…
Simply a key objective of the Autobarn organisation is to provide new
Franchisees with the resources and facilities to start up and conduct a
successful and profitable specialist automotive parts and accessories retail
business.
We want you to have the advantage. The advantages that come from being part of
the Autobarn franchise network.
To achieve this Autobarn National Office staff provide all franchisees with the
following services to meet your expectations:
- Site selection - Complete demographics completed on selected sites.
- Lease negotiation – Assistance in negotiation of all aspects of lease.
- Corporate name & brand – We provide an easily identifiable and well-respected
brand and trading identity.
- Autobarn’s fit out team - All stores are designed and fitted-out by Autobarn’s
own specialist teams.
- Employment of new personnel - Personal assistance in employment of new staff.
- Opening marketing promotion – 3 month Grand Opening program is planned and organised by Autobarn.
- Marketing Program – We have a Marketing Program which includes catalogue, TV, radio and press support
- Computer system – We provide you with a full inventory management system,
includes POS.
- Initial support – In addition to the normal training, we provide a month of
dedicated support in store.
- Franchisee business development support on going - The support of an
experienced, dedicated and motivated Franchisee Business Development support team, who
provide hands on guidance on the conduct of the business, stock control
financial planning and management.
- Training – We conduct an four week training program prior to taking possession
of your store.
- Finance department – to provide you with monthly Profit * Loss statements –
and we do your BAS for you, all for a nominal monthly fee.
Product Department – we maintain the stock file and ensure the best buy price
and trading terms.
All these provisions can be summed up in three words: “the Autobarn Advantage”
…a dynamic business concept that includes a proven management and business
system, a powerful, easily identifiable corporate identity, and a high market
profile. That’s the underlying strength implicit in the ‘Autobarn Advantage’.
One of Autobarn’s most recent recruits, Rob Brown, is testament to Autobarn’s
ability to attract the best and the brightest.
Testimonial:
Rob Brown - Autobarn Lawnton - QLD
Last year, having worked for a leading optical retailer for over thirty years, I
decided it was time for a change. “I had a great career. I’d worked in many
roles both in Australia and internationally, and I was happy there. But changes
at a corporate level encouraged me to pursue a different career path so I began
looking for new opportunities,” said Rob.
A passionate retailer, Rob chose to focus his search on franchises because of
the benefits that stem from the system. Importantly, Rob was looking for a
professional organisation and one which had a good cultural fit with his own
business philosophies. He also wanted the backing of a powerful brand name.
“After my initial research Autobarn felt right. So I conducted my own mystery
shopping program in and around in Queensland. Based on my findings I was very
comfortable submitting my application,” recalls Rob.
“Rob’s a very professional, very experienced retailer with the credentials every
franchisor looks for,” notes Terry Long ( National Franchising Manager). “So not
surprisingly he soon became Autobarn’s Lawnton store franchisee.”
Since taking over management of the store, Rob has grown his workforce by four,
introduced a number of successful product lines to the business, and established
monthly community events for staff and customers. Early signs point to strong
growth and success into the future.
His advice to fellow retailers? “Take business planning very seriously and make
sure you work on the business as well as in it.”
If you would like to secure further information about the outstanding Autobarn
business opportunity, phone Terry Long National Franchising Manager on the
contact details above or use the Quick Request form below.