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7-Eleven

Retail convenience store, serving customers needs 24/7

7-Eleven, Australia’s first choice in convenience, is a private company owned by the Withers/Barlow family. The company has a license to operate and franchise 7-Eleven stores in Australia from the US based 7-Eleven Inc.

The first Australian store was opened in August 1977. Today 7-Eleven operates more than 650 stores along the eastern seaboard, including over 250 recently acquired Mobil/Quix sites that are being progressively converted into 7-Eleven stores. Worldwide 7-Eleven operates more than 38,000 stores in 20 countries, and is opening approximately six stores per day somewhere in the world.

Through its 650+ stores, 7-Eleven will conduct more than 160 million transactions a year, serving an average 5.1 customers per second. In 2010 total sales were approx $1.4 billion, and are set to exceed $2.8 billion this financial year.

7-Eleven focuses on meeting the needs of convenience oriented customers by providing a broad selection of fresh, high quality products and services at everyday fair prices, speedy transactions and a clean, safe and friendly shopping environment.

24/7 success – how 7-Eleven make it work for you

When you buy a 7-eleven franchise you buy two things. Firstly, a brand name that’s recognised around the world, and secondly a business system that works, providing the franchisee with more support than most other franchise networks including:

  • Site selection and fit out
  • Comprehensive training
  • 24 hour support
  • A compulsory payroll and bookkeeping service
  • Nationally negotiated vendor/supplier contracts securing favourable trading terms and new products
  • Access to exclusive brands such as Slurpee
  • Monthly promotional planner and advertising calendar including TV

What’s the cost of 24/7 success?

Initial costs
Most of the franchises available for sale are existing stores. Initial costs vary from store to store but range from $250 to $800k+. The initial costs including the following elements: application fee, franchise fee, goodwill payment to existing franchisee and an initial payment for stock.

A more detailed breakdown of costs is available on our website.

The steps to 24/7 franchisee success
We want 7-Eleven to be the first choice for anyone looking for convenience shopping. Because of this, when we choose new franchisees, we look for people who can build the 7-Eleven brand by delivering great customer service and having a passion for retail.

With start up costs between $250k - $800k+, investing in a 7-Eleven franchise is a big decision to make. That's why we have designed these steps to try and ensure we are right for you and you are right for 7-Eleven.

These steps can be viewed in more detail at our website.

  1. Complete the on-line enquiry form
  2. Your first interview - this first meeting is an opportunity for us to see whether you are right for 7-Eleven and if we are right for you.
  3. Learn more about the 7-Eleven system - relevant business and financial information will be provided and you should consult your accountant and business advisor.
  4. Create a business plan - develop a business plan for your proposed store and present this to us for review and discussion. If this stage is successfully completed, we will provide you with a copy of the store agreement. You are required to seek legal advice on the store agreement.
  5. Complete a self assessment questionnaire - a profile questionnaire further assesses your suitability as a 7-Eleven franchisee.
  6. Finalise the sale agreement - finalise the commercial terms with 7-Eleven (for the franchisee fee) and the existing franchisee (for goodwill)
  7. Start your in-store training - application fees are paid and in store training begins.
  8. Sign the store agreement - this is a legal document which you will have an opportunity to review before you sign it.
  9. Start your classroom training - once you have successfully completed this stage you are ready to begin your journey as a 7-Eleven franchisee.
  10. Your first day in your new store as a 7-Eleven franchisee.

24/7 success stories – meet our franchisees

Gulzar Mohammad
Store: Kensington & Castle Hill

What was your background before joining 7-Eleven?
Prior to joining 7-Eleven I managed a taxi business in NSW for 9 years; however, I always had a desire to join a branded business such as 7-Eleven.

What makes your franchise successful?
What makes my franchises successful is hard work, 7-Eleven being a well known brand, offering customer’s great friendly service, keeping the store clean. In addition I ensure that the shelves are well stocked and the image and presentation standards are high.

What words of advice would you give prospective franchisees?
Follow the 7-Eleven system and if you do not understand anything then ask for help. Take the time to learn your financials and constantly review them.

What are the rewards?
The rewards are a successful business and an improved financial position. I have also developed my skills running a business and feel comfortable to continue to expand and grow the business.

Avi and Sonia Singh
Store: East Brisbane

What was your background before joining 7-Eleven?
My background was in management accountancy and operations. My years were spent evenly in the two areas and also in the manufacturing industry.

What makes your franchise successful?
Understanding and following the polices and procedures by 7- Eleven. By working together with the operations team at state and head office level. Understanding my customers and providing them with 100% customer satisfaction. Training my staff and promoting staff morale and team work to exceed customer expectations.

What words of advice would you give prospective franchisees?
Effort is required and also an open mind with good listening skills. 7-Eleven provides training before purchasing the business, which in my opinion is one of the best available. The franchisee should also be able to network with other franchisees for their opinions and viewpoints.

What are the rewards?
Customers are excited to see the items that they want are readily available. Positive feedback on service and cleanliness of the store. 7-Eleven also provide incentives on promotions and rewards that also help to motivate the franchisee and increase sales in the business.

Linda Han & Alex Xie
Store: Niddrie & Parkville

What was your background before joining 7-Eleven?
Linda: I worked as import & export administrator in China for 8 years before I came to Australian to study MBA in Victoria University. Upon completion of MBA, I was employed by an international shipping agency.
Alex: I worked as business analyst in China for 7 years and came to Australia following my wife. I graduated from RMIT with post graduate degree in Information Technology and worked as IT consultant for nearly three years before we bought our first store in Niddrie.

What makes your franchise successful?
The most important factor is the proven 7-Eleven system which covers every aspect of running a convenience store. This sets up the foundation of a successful business model. It is the reason why we chose 7-eleven in the first place. We are fully committed to the system and try to make most out of it. Let the system run and focus your effort into day to day store operation. You cannot control customers, but you can provide an ultra clean store, super friendly customer service, and just as importantly a well stocked and presented store that will bring customers into your store.

What words of advice would you give prospective franchisees?
Think and research thoroughly before jumping in. Once decided, commit yourself to the system.

What are the rewards?
While we appreciate the financial benefit by running a 7-Eleven store, we see more importantly we can grow with 7-Eleven and to be part of a great success story is quite rewarding.

Knowledge centre features

Image: 7-Eleven
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Contact

7-Eleven

Head Office, 357 Ferntree Gully Road
Mount Waverley VIC 3149

 

03 9541 0711